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KUKUI Helps Auto Shop Owners Find Success We have identified 7 key performance indicators that all auto repair shop owners focus on to gauge their success. KUKUI's Auto Shop Success Drivers™: Dominate local marketing Increase average repair order Increase car count Retain customers Better customer acquisition More insight with better data Improve work/life harmony With KUKUI's All-in-One Success Platform® for auto repair shops, you get all the tools you need to track these indicators, build more profit, and grow your business. Auto Repair Software Created by Auto Industry Insiders After years in the automotive repair industry, the KUKUI team knows what repair shops need to succeed. We’ve created a mechanic shop advertising and customer relationship management platform that integrates with your Point of Sale (POS) system. This empowers you with quantitative data that clearly shows your return on investment. We built our platform so auto shop owners can make full use of their data without being analytics experts. Automated tools import, track and report the data for you so you can focus on finding opportunities to improve your business.
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Designed by Experts in Auto Repair Marketing Our dynamic automotive marketing platform and seamless website designs convert website visitors into auto shop customers at nearly 4X above the industry average.
Link: Auto Shop Websites
KUKUI’s CRM module allows auto repair shops, tire shops, quick lubes, collision repair shops, and other automotive industry professionals to access customer data, track their progress through the sales pipeline, and improve customer retention through text, email, and phone call tracking. Our core auto repair CRM features include: Phone call tracking & data insights Email list development & campaign management Review management Customer analytics dashboard Customer Phone Call Tracking A CRM That Provides Customer Phone Call Tracking Features: Answer rate by hour and by day Hovering over the answer rate on the leads module now shows a graph displaying answer rate by hour or day Call Classification (Answering machine detection) Using machine learning, we now automatically detect if a phone call was answered by a person or by an answering machine with a 93%+ accuracy. This allows shop owners to accurately track how well staff is answering the phone throughout the day Automatic Robo call detection and blocking. Spam callers are now automatically marked in the leads module and can now be blocked from calling tracking numbers Advanced Analytics Dashboard Analyze Shop Performance with Enhanced Features & Lead Funnel Analysis Features: Enhanced code Pre-calculation was introduced to improve performance Dials Additional performance dials added: Parts to Total Orders Revenue, Labor To Total Orders Revenue & Parts Gross Profit Export Lead Funnel The lead funnel can now be exported Google Ads long term revenue When a customer comes in initially from Google Ads, the CP now tracks when they come in again, allowing for a more accurate, long-term calculation of ROI for advertising dollars spent with Google Email Customer Retention Allowing repair shops to communicate with their customers easier Features: Email Blast Wizard Ability to create an email blast quickly using built-in templates Default campaign Creation Ability to create campaigns with default settings by selecting which campaigns you like Add Test Email Step in wizard Add ability to test email campaigns in editor by sending a test email Import Email Address list Import list with customers to replace the original recipients of the email blast Review Management with Email & Texting Take control of your auto repair shop’s online reputation You can now set up your review request campaigns to go out via email or via our text messaging system. Send messages whenever you like and however you like! Call your marketing director for further information on how to get advantage of this new feature. Customer Demographic Data & Mapping Social and demographic customer analytics reinvented With our updated “Customers” module you can now visually analyze your customer data with a few clicks. See which neighborhood brings in your best customers, and which marketing method may be the best for a particular area around your shop.
KUKUI's All-in-One Success Platform® has always been striving to help auto repair businesses nationwide flourish and develop. Use best-in-class auto shop software to understand your customers, learn your shop’s strengths and weaknesses, and grow from the powerful data that our platform provides. Below you will find a complete guide on how to maximize your profits by analyzing the data KUKUI provides for you. What You Are Missing Out On By Not Using Proper Analytics Ultra-fast decisions backed by data on what is currently working and what isn’t. 55% of companies rely on data analytics to predict changes and outcomes, isn’t it time your business caught up? Precise local statistics on customer behavior and where you are drawing the most customers from. Data driven businesses are 23 times more likely to acquire customers, 6x as likely to retain those customers, and 19x as likely to be profitable. Why continue to miss out? Customized reporting to keep you in the loop, even on your busiest days. Complete breakdowns of which marketing efforts are most successful so you can best optimize your marketing budget. KUKUI Dashboard Your All-in-One Shop Performance Dashboard Utilize our easy-to-use performance analytics dashboard with an easy-to-understand breakdown of your shop’s revenue, car count, customer conversion rate, email address capture rate, and much more. These metrics will help you better understand your auto body shop’s performance and pinpoint certain areas to improve upon to increase profits and get more customers into your shop. KUKUI Reviews Keeping You Up to Date With Your Online Reputation With the KUKUI Reviews module, you can stay updated will all of the current and past reviews left on your auto repair shop’s website. Read over recent reviews to understand the experience of your customers and make the necessary changes to your customer experience to promote business growth. This feature also includes an option to submit responses to your customers to thank them for their feedback or address any concerns directly. Customer Map Analyze Customer Behavior and Find More Customers Easily With the Customer Map in KUKUI’s control panel, you can learn how much you earn in different parts of your local area, enabling you to grow your business by targeting new blocks of your city that you haven’t yet captured customers in. Also, you can now easily monitor the performance of every marketing campaign type you have, including Google Ads, Facebook Ads, Yelp Ads, Google SEO efforts, direct website visits and direct mail, to better help you optimize your marketing budget.
The Kukui DVI improves the way shops communicate with customers and creates full transparency for the motorist into the repair process. With the Kukui DVI, technicians will find ease in uploading photos, video, notes, and annotations along with a simple recommendation list. The easy to use mobile application provides a more personalized and detailed way of communicating vehicle inspection results to customers - which is proven to increase repair orders by 20% or more. Bring Your Inspections To The 21st Century Built from the ground up by Kukui engineers, the Kukui DVI will help to modernize the way your shop performs vehicle inspections. Deploying a mobile device based digital inspection tool enables technicians to show customers exactly what they see. By sharing photos, video, and voice to text notes, with inspection results, your customers will have a much clearer picture of their car's health in a more intimate, and personal way. This creates a strong level of trust between the motorist and the shop. Seamless CRM Integration Kukui’s DVI integrates right into our state-of-the-art CRM system, making it easier than ever to share digital inspection reports with customers straight from the dashboard via email or text. Did your customer already come in to take care of the repair you recommended? Since our system integrates directly with your management system, service reminders and recommendations are always up-to-date so that you always send them relevant information about what their vehicle needs.
Link: What Is KUKUI DVI?
With KUKUI’s advanced Reviews module, you can manage your auto shop’s reviews and online reputation all in one place. Create review request campaigns to gain more positive reviews for your auto body shop quickly. Monitor your shop’s reputation so that your online presence is strong to ensure that you get all the customers you deserve. Review Management Take Control of Your Online Presence Digitally ask your customers to leave reviews for your automotive business online to attract new customers and boost your online presence. Elevate your auto shop marketing above the competition and accelerate your growth through review request campaigns. You can now set up your review request campaigns to go out via email or our new optional text messaging system. Send text messages to your customers whenever you like and however you like! Contact your marketing director for more information on how to take advantage of this new feature. Review Management Stay Up to Date With Your Online Reputation With the KUKUI Reviews module, you can stay updated will all of the current and past reviews left on your auto shop’s website. Read over recent reviews to understand the experience of your customers and evaluate if any changes need to be made to provide a more positive experience for your customers. This feature also includes an option to submit responses to your customers to thank them for their feedback or address any concerns directly. Optimize for the best customer experience possible and bring in more new customers through the KUKUI Reviews Module. Do Reviews Even Matter That Much? For a service-based business, reviews are one of the most important factors in growing your customer base. Low quantity or negative reviews can be enough reason for potential customers to look for other auto repair businesses. According to BrightLocal, 87% of consumers read online reviews for local businesses in 2020. Only 48% of consumers would consider using a business with fewer than 4 stars, according to the same source. It is crucial to request reviews from customers who had a positive experience and to improve your customer experience based on reviews! Hear from our happy customers on how KUKUI software (including the Reviews module) changed their business forever.
Starting a conversation couldn’t be easier! With KUKUI’s Live Web Chat for auto repair shops you can immediately engage with your customers and prospects and convert visits to appointments through your KUKUI website. Sign up for a Demo Today! CONNECT WITH YOUR WEBSITE VISITORS AND GET MORE APPOINTMENTS Make every conversation count with KUKUI's Live Web Chat Live Web Chat provides customers and prospects an easy and convenient way to communicate with you directly through your KUKUI website. Using the KUKUI Control Panel or a mobile app, you can manage incoming web chats to answer questions and help book appointments. This feature is now available as part of the Text Connect Platform or as a stand-alone product to clients with a KUKUI website. IMMEDIATE ENGAGEMENT Real-time visual and audio notifications alert you to conversations as soon as a website visitor initiates a chat. You'll even get a warning if a new Web Chat hasn't been responded to within 30 seconds to help get your attention. CONTACT INFORMATION Website visitors are prompted to enter their name and phone number prior to sending their message. If the phone number matches one on file for an existing shop customer, you'll know it from the start. VISITOR CONVERSIONS Live, convenient conversations through your website to help answer questions your auto repair business and book appointments directly. MANAGE CONVERSATIONS Filter conversations by status and by location, quickly identify unread messages, and close out completed conversations within a simple user interface. MULTI-LOCATION SUPPORT Have more than 1 auto repair shop? Website visitors will be prompted to choose a location prior to sending their message and you can easily transfer a message to another shop location when needed.SHOP OWNERS AND SERVICE MANAGERS LOVE LIVE WEB CHAT Some of the benefits of KUKUI's Live Web Chat features to your auto repair business include: Turn website hits into appointments in your shop Engage prospects immediately Simple interface Real-time notifications Fully integrated with existing customer data Easily filter and view conversations Transfer conversations between repair shop locations Respond to web chats from the mobile app Setup automatic responses when you're busy or after hours Live Web Chat is available for clients with a KUKUI website as a stand-alone product or bundled with KUKUI’s Text Connect Platform. Find out more here on how KUKUI auto shop software has helped many auto service businesses grow and become more efficient in the marketing efforts.
Link: LIVE WEB CHAT
Google Ads is one of the best tools your auto shop can use to bring in customers, both new and existing. As a Google Premier Partner, KUKUI offers our clients top quality Google Ads campaigns that can help grow your auto repair business leads and revenue. KUKUI auto repair websites from customers average an astounding 6 to 1 return on investment on their Google Ads campaigns, and you can too by joining KUKUI's All-in-One Success Platform®. Why Choose the KUKUI Platform Marketing Tools for your Auto Repair business? KUKUI’s success platform includes many Google Ads tracking tools that allow you to check up on campaign performance metrics like clicks, impressions and more. By integrating with your POS-system, KUKUI can show you how many clients came in from Ads, the exact amount they spent, as well as the ability to listen to the calls for training purposes. Automotive Repair Advertising Optimized for Auto Repair Shop Websites KUKUI's auto repair websites are optimized for a high Quality Score, a metric that Google uses to determine which ads to show up on a Google search results page. These auto repair services websites are all mobile-friendly, incorporate different landing pages for all car models you service, and are built to get you leads more frequently - factors Google takes into account when choosing ads. Auto Repair Advertising Case Study Find out how KUKUI’s All-in-One Success Platform helped South Street Auto Care streamline Google Ads and find success:
KUKUI’s Text Messaging platform is designed to help auto repair shops build trust and maintain clear, efficient, and preferred communication with their customers. Take advantage of customer texting, SMS, and live web customer chat with KUKUI’s Text Connect Platform. Why You Should Be Texting Your Auto Repair Customers Studies report an astounding open rate of 98% for text messages with 90% of those read within 3 minutes. A text message is a perfect channel for auto repair businesses that want or need to get their customers’ attention right away. Texting message also begins to establish a relationship with the customer that is personal and engaging, which is key to retaining a strong connection between the shop and the customer. Mobile phone adoption is close to 100% for adults in the US and Canada.
The idea of a follow-up call can be daunting, but with the right tools, you can simplify the process. KUKUI’s Lead Follow-Up CRM Module will help you ensure that the relationship with your auto repair customer continues, and you won’t become just another email reminder in their inbox.
Link: KUKUI’s Lead Follow Up CRM Solution: There Is No Substitute for Good Communication
An Easy Way To Stay Connected With Your Customers KUKUI Postcards make it easier to stay connected with your customers. Postcards are a valuable tool for auto repair shops that helps you keep your customers coming back to your shop. Our unique system scans your Point-of-Sale database and finds customers needing services, automatically scheduling a postcard to be sent out on your behalf.
Link: KUKUI Postcards
One of the best ways to connect with customers today is through video. Video is important for engaging and attracting customers, marketing your business specialties, and for recruiting Top-Tier technicians. And, not only is video a great way to tell your story but it can also provide a substantial increase in the SEO quality of your website. While the idea of recording and producing these videos might seem daunting, it is something that Kukui can do for you easily and professionally, building your video message right into your Kukui website.